the place to watch the greatest sport of all time. the pinnacle of motor sport racing. formula one.
in my Full-Funnel Marketing Course, each student was tasked to create our very own M-School portfolio of creative work, creating content that is consistent in look and feel for brands of all types and aligns with key stages in the marketing funnel.
this is my creative portfolio for F1 TV.
f1 tv
fall 2024
in association with loyola Marymount university and m-school.
customer decision journey
a detailed, consumer-driven map of the Customer Decision Journey (CDJ) that reflects real-world experiences and insights from people who have bought or interacted with the brand recently. This map will guide an understanding of how potential customers move through the buying process, and can be used to optimize the brand’s marketing strategy, content creation, and customer experience.
